Rolling Stone once called him an “A&R whiz,” but eventually Bruce Rave realized that working in the record business full-time was getting in the way of the thing he actually loved most: obsessing over music, so he followed that obsession.
Bruce has been turning people on to great music long before the rest of the world catches up. An exec at Capitol Records in A&R, he helped discover, sign, develop, and champion artists including The Knack (“My Sharona”), Iron Maiden, Duran Duran, Missing Persons, The Motels, “Weird Al” Yankovic, The Church, and Thomas Dolby (“She Blinded Me With Science”). He also was the inherited A&R manager for label artists including Kraftwerk, Delbert McClinton, Little River Band and The Undertones.
Today, Bruce hosts Go Deep With Bruce Rave, weekly shows/podcasts dedicated to new and emerging indie rock from around the world. He spends an unreasonable amount of time digging through new releases, blogs, playlists, radio, and the internet at large, looking for the songs and artists that deserve to be heard.
The mission is simple: find music not quite undiscovered, not quite famous. He finds the indie jams that are beginning to make noise, then digs deeper to figure out which ones are actually worth your time. Bruce has helped countless indie artists reach bigger audiences and continues to consult with artists and the music and entertainment industries, including creative development, music supervision, and artist strategy. He has also managed and consulted for LA indie band Trapdoor Social.